Social Media Intern (Rolling Intake)

About AirAsia

AirAsia is the largest airline in Malaysia by fleet size and destinations. It operates scheduled domestic and international flights to more than 165 destinations spanning 25 countries for a cheaper price. 

Your role

As an Influencer Marketing Intern, you will have the exciting opportunity to work closely with Air Asia's Social Media & Marketing teams to support and expand the company's influencer marketing initiatives. This role offers hands-on experience in influencer outreach, campaign management, and data analysis. You will be an integral part of the team, helping to grow Capital A’s online presence through influencer collaborations. 

Key responsibilities

• Influencer outreach
  • Identify and research potential influencers and content creators within our niche.
  • Initiate and maintain communication with influencers through various channels.
  • Negotiate collaboration terms and agreements.
• Campaign management
  • Assist in planning, developing, and executing influencer marketing campaigns.
  • Coordinate product shipments and ensure influencers have the necessary resources.
  • Monitor and track campaign progress, making adjustments as needed.
• Content review
  • Review influencer-generated content to ensure it aligns with brand guidelines and quality standards.
  • Collaborate with influencers to make necessary content revisions.
• Data analysis
  • Analyse campaign performance metrics, such as engagement, reach, and conversions.
  • Prepare reports on campaign outcomes and provide insights for future improvements.
• Market research
  • Stay updated on industry trends, emerging influencers, and competitor activities.
  • Provide recommendations for enhancing influencer marketing strategies.
• Administrative tasks
  • Manage influencer databases and track influencer contracts and payments.
  • Assist with administrative duties related to influencer marketing campaigns.

Training & development 

AirAsia encourages its employees, which are called Allstars, to have ambitious plans and work with the company to attain their goals. As strong advocates of continuous professional training and development, AirAsia believes in providing the Allstars with the opportunity to develop to realize their true potential. Below are the examples of training & development programs given when you work at AirAsia:

• Redbeat Academy (RBA) offers a range of online digital training modules in partnership with Google, for upskilling and reskilling.
• AirAsia 3.0 Digital & Data Transformation
• IATA - Managing Accident Prevention and Investigation
• Human Factors and Safety Investigations (HFASI)
• Certified Information System Security Professional
• Senior Leadership Workshop - Supply Chain, Logistics, and Operation Management

Benefits

Referring to the official site, joining the internship at AirAsia will give you a lot of benefits such as:

• Physical Wellbeing: Be at your best and recover from unexpected circumstances
• Emotional Wellbeing: For your work-life balance and mental health support
• Financial Wellbeing: Helping you be prepared for now and tomorrow, financially.
• Social Wellbeing: A sense of belonging is key - we have platforms to keep you informed and included
• Allstar Specials: If you aren't an Allstar, you aren't getting this!

Career progression

AirAsia doesn't mention what career progression you will get after completing the internship program. However, it's common that top performers in the internship program will be prioritized by the company for future hiring or other career programs.

Work-life balance

In this role, you will be working in AirAsia in Sepang where its office hours are from 9 AM to 6 PM, from Monday to Friday. Then, there is also a flexible working arrangement to support your work-life balance even better.

Company culture

AirAsia culture is acknowledged by most employees as a humble and fun environment to work in. The company has an interactive and fun office equipped with a fully equipped gym, clinic, physiotherapy, E-sports, pool table, and RedDeck with a mini golf course, futsal, and basketball court. Enjoy yoga, Bootcamp, Zumba, and make many new friends as you embark on a new journey with the Allstars family.

About you

To apply for this internship, you need to meet the following requirements:

• Currently pursuing or recently completed a Bachelor's degree in Marketing, Communications, or a related field.
• A strong interest in influencer marketing and social media trends.
• Excellent written and verbal communication skills.
• Strong organizational and multitasking abilities.
• Proficiency in using Google Workspace.
• Familiarity with social media platforms such as Instagram, Facebook, TikTok, and YouTube.
• Knowledge of influencer marketing tools and platforms is a plus.
• Creative and detail-oriented mindset.
• Self-motivated, eager to learn, and a team player.

How to apply

To apply to this position, simply click the "Apply on employer site" button on this page. We will direct you to AirAsia Malaysia's official link for this vacancy. Make sure you have read all of the requirements mentioned above.

Sources

The following sources were used in researching this page:

• newsroom.airasia.com
• mycareer.airasia.com
• glassdoor.com/Reviews/AirAsia-Intern-Reviews-EI_IE318753.0,7_KO8,14.htm